Funny thing happened when I was reading Steve Clayton's blog. He had a Nike ad embedded - something he does quite often when he finds something funny or well done. And it was good, but about halfway through I realized something... I was recognizing the background. At about the 10 second mark there's some stairs down to SHOPPING CONCOURSE, and then this cluster of newspaper boxes, and then a mailbox, a "blue bin" for recycling,

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And then after more newspaper boxes, street signs, and street furniture, this unmistakable silhouette reflected in a mirrored building:

It didn't just look familiar because all cities look the same. It looked familiar because it was Toronto. I've played the ad a bunch of times now and am having fun spotting the bike racks, specific stretches of sidewalk and buildings, and so on. The final shots are the the "spare subway station" (Lower Bay) whose only purpose these days is for movie and TV shoots, and the occasional special event.

An enjoyable ad even if you don't live in the GTA, but a rewind-and-pause-a-thon if you do. Thanks Steve!

Kate