I'm a big Ramsay's Kitchen Nightmares fan. I wildly prefer the English series (also true for The Apprentice and several other "reality" shows) because he cares more on those than on the US-edited ones. I'm also a big Steve Clayton fan. So when Steve says "It was like watching an episode of Ramsay’s Kitchen Nightmares (minus swearing). I watched the first episode start to finish…I can’t remember the last time I watched such a long video on the web" that is endorsement enough for me.

I watched it and it was indeed both entertaining and instructive. How could a big company launch a whole new initiative, commission a ton of software for their customers to use, and not have software for the back office to use to manage it all? Why does it take an outside consultant to say to one guy "how much of your time goes to this?" and to another guy "is that enough?" and then present the result to the CEO, who (no surprise) promptly authorizes some hiring? I may never launch a global initiative in Paris, New York, and London and spend a few million in each city before setting to work to make it profitable, but I'm still glad I watched the video. And as the person who sometimes asks the two questions that were never asked in the same room before, it is nice to know the demand for simple questions at the heart of the matter will never fade.

Kate